Insights on the intersection of humanity and technology
When people make a mistake, they generally take one of two courses of action: they fix it or they try to cover it up. In both cases, the goal is the same – to make the mistake go away…fast. In social media though, it’s not quite that simple. From typos in your tweets to jokes …
Our first ever video blog post on the topic of online influence, which discusses two things… What is the objective against which you measure someone’s influence? What is the context in which that person’s influence occurs? If you want to talk more about influence, please join us at our May business book salon on …
Images are hot in social media right now — from Facebook cover photos to Pinterest boards to Instagram albums — and companies everywhere are getting wise to their increasing value as part of their marketing mix. And that’s awesome news if your business makes pretty things. But what do you do if your company doesn’t? …
As companies start setting up accounts on Twitter, there are many strategic decisions to be made with regard to community management and the face of the brand. Who or what is the face of the company? Should your avatar be a human face or the company logo? Is there more than one face? Olivier Blanchard …
When you’re depressed, social media can be like alcohol – something that makes you feel good for a while, but can also ultimately make your situation a whole lot worse. I should know. Depression has been with me my whole life and runs like a weed through my family tree. So, I’m acutely aware of …
Everywhere you turn these days, there are hordes of blog posts about why Pinterest is the hottest new social network and why your business should join it ASAP. While some of these posts are a little too effusive, none of them are totally off the mark. Pinterest is awfully awesome… It does drive a lot …
The Insider's Guide to Digital Wellness