Our first ever video blog post on the topic of online influence, which discusses two things…

• What is the objective against which you measure someone’s influence?
• What is the context in which that person’s influence occurs?

If you want to talk more about influence, please join us at our May business book salon on Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer. It’s free and open to the public, (and Mark will be joining us for the conversation via Skype) but registration is requested.