Insights on the intersection of humanity and technology
It’s day one of my SXSW experience and I’ve got a lot on my mind. (Chris Brogan’s great blog post about conferences yesterday added even more thoughts to the mix.) What’s my pitch when I meet people? Do I have enough business cards? Is my phone charged? Have I packed some cough drops? (I have …
Kane Consulting will be at the SXSW Interactive Festival where we’ll soak up all we can about the latest industry trends. We’ll capture and share our experience via blog, video, and Twitter, so stay tuned! Are you going to be there? If so, we’d love to connect with you!
...Optimized “content.” CONTENT. It’s as much a part of a press release as the header or the dateline. And, that’s my job, not the IT person’s. If your press releases, pressroom, blog and web content isn’t optimized for search engines, it’s almost as though you don’t exist. Even worse, when journalists search for facts or experts, they may just stumble upon your client’s biggest competitor.
...Someone asked me for a job last week though Twitter. At least, I think he did. I tweeted about a topic of conversation from a lunch date I’d recently returned from and presto!…suddenly I received a cryptic blurb from a person who possessed those same skills who was “seeking new opportunities.” As you might have …
For years, PR professionals have relied on a variety of helpful tools to build media lists for clients.
It’s time to expand the toolbox. If you haven’t already, you’ll want to think about stocking your toolbox with these basic tools.
...I’m a big fan of Author’s Teleseminars. They offer a free opportunity to hear a smart person who’s just authored a business book, sit around and talk to other smart people about it. (It’s like being invited to a very, very cool lunch date…um…except you’re on mute. But seriously, if Seth Godin and Robert Scoble …
The Insider's Guide to Digital Wellness