It’s spring in Minnesota. So we hauled out our four year old’s bike and spent some time with her revisiting the basics, like… Don’t look down at your feet. Look ahead at the sidewalk. Don’t pedal backwards unless you want to stop moving. Don’t run into the back of mommy’s heels. That hurts….A lot. Afterwards,

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Thoughts on why traditional press reports are not an accurate measurement of coverage and results achieved through social media relations.

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This winter I decided to take a personal “J term” and study social media. As with any super-hot buzz topic, there were no shortage of resource materials, expert presentations and educational events for me to choose from in my quest, so… • I signed up for presentations, seminars, webinars and teleseminars. • I was exposed

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Social media is like the Wild West right now, with information and interaction moving, largely self-policed, at incredible speeds. The inevitable fall-out is that people are making lots of mistakes – whether they are lapses of judgment or attention, misunderstanding or getting caught in plain old-fashioned lies. The power of these “mistakes” seem to get

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Comments and reactions to SXSW interactive panel, “Are PR Agencies a Dying Breed?.”

PR professionals are in a real make-it or break-it time. The online world continues to change the way we interact and provides us with new ways to connect with individuals.

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There’s some big news floating around here in Austin at the SXSW Interactive Festival. It’s not about products, applications or the newly anointed web celebrities swarming the place (although there is a fair amount of Ooo-ing and Ah-ing over them as well). The big thing on people’s minds? You. …You, the user. …You, the consumer.

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