Like a recent high school grad packing up to go to college, the process of putting to bed my fourth and final MIMA Summit has been one tinged with nostalgia, laughter and some sadness (but surprisingly, few regrets). From my first Summit back in 2006, (Me to MIMA: “Can I see the budget?” MIMA to

Read More

Kary Delaria discusses the evolving public relations industry, including the press releases, pitching, and measurement.

...
Read More

Recently a woman approached me at an event and we had a long chat. She asked me some questions about a project I was working on. She relayed a story in which she and a group of her friends were all laughing about something I had said on Twitter. She filled me in on how

Read More

Every time I hand someone a strategic plan I get a little sad. Not because the project is over (I’m usually pretty happy about that.) Mostly it’s because – if I’ve done my job right – at that moment I’m staring face-to-face with a client who has a little spark in their eyes that seems

Read More

A number of years ago, I had a job working in a very small office. Since I was young, spent most of my time there on the phone and had few co-workers, I decided to ditch the makeup routine and go to work “au natural.” And nearly every day when I arrived at this job,

Read More

In my last post, I asserted that traditional press reports have no place in social media – online public relations campaigns simply can’t be measured the same way. In Jason Baer’s (@Jaybaer) May 21 Twitter interview with Radian6’s Amber Naslund (@AmberCadabra), he asked, What do you see as the PR/ad/digital agency’s role in listening and

Read More