Insights on the intersection of humanity and technology
“I’ve developed an acute awareness of (and questions around) how PR professionals talk about their clients on Twitter … There’s no steadfast rule to when or how PR professionals disclose client connections in social media. It’s a choice, up to you, as to how you will proceed in this very gray area.” Read my guest post …
When I ask companies or clients what their content strategy is for their social media engagement, I usually hear one of three responses … What’s that? No, I don’t have one. Yes, I have one (and then they go on to describe the content strategy for their website or brand as a whole). Each of …
An INFJ’s perspective on networking via social media, not at SXSW.
...Recently, I was giving a presentation and an audience member asked for my advice on what to do if someone online steals your idea. “Think of a better one…really fast,” I answered…only half joking. I told the audience member this: “Your ideas are your weapons and your gift is that you can make more of …
Exactly one year ago this week, I wrote a blog post called, “I Want My Golden Ticket at SXSW.” I was on the cusp of attending the conference for the first time, and had many glorious dreams of what the experience would hold in store for me. As I explained in the post, as a …
“A decent PR campaign, rooted in traditional media relations, can be executed on its own. A great PR campaign will work in harmony with each of these other disciplines and guide their success.” Read my guest post on the Minnesota Public Relations blog.
...The Insider's Guide to Digital Wellness