One of the most common questions I hear about our Evening With Brian Solis event on July 27 is, “Why are you producing a social media education event that could end up educating your competition?” The answer is simple … if your job is in social media, this event isn’t for you. It’s for your

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Brian Solis is coming to Minnesota on Tuesday, July 27 to talk about his new book Engage (and I’m sure a host of other smart things – if you’ve read the book, you’ll know what I’m talking about). I’ve got 36 business days between now and then to assemble a tribe of people to come

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Facebook privacy issues and the proposed “Facebook Boycott,” have been all the buzz across Twitter and the blogosphere in recent days … Read Kary’s post on the Minnesota Public Relations Blog.

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I just returned home from Boston, where I attended my third conference produced by Marketing Profs. I came away recharged by the event’s two outstanding keynotes, David Weinberger and Mitch Joel, and, as always, enjoyed networking with some fabulously smart people from around the country. As a marketer who works most heavily in the social space,

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Last summer, in an effort to teach our daughter the wonders of science, my husband and I helped her make her own ice cream. It was a pretty slick process that involved pouring a bunch of ingredients into a plastic bag, shaking it for about five minutes and, voila – instant dessert. I was reminded

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In a recent blog post, Beth Harte commented that social media gives us “a window into what our customers are really thinking, where they interact, how to engage with them, etc.” The question I’ve been absorbed with this week is … who owns that window? Social media is a tool we can use for marketing,

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