One of the scariest aspects of social media is its ability to democratize, amplify and accelerate judgment. We use it to weigh in on everything, with lightening speed, as if a game show buzzer has been placed in our hands and we need to smack it fast or we won’t win the exciting unknown entity

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While the majority of my Twitter network are those who work in pr/marketing/social media, I’m grateful that its breadth includes others in very different industries – I never cease to be amazed by the connections and observations they bring me. One such instance emerged while following the tweets of @AmandaCDykes*, a middle-school science teacher. A

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Online influence. It’s a hot topic of late. Can you measure it? Should you? If you can, so what? Read Kary’s full post on the Minnesota Public Relations Blog.

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You know how a lot of people have a signature fashion item? Maybe it’s a great pair of shoes or funky glasses or a favorite color that they wear. Me? I have an ass pad. (Personally, I thought a monocle would be a much more mysterious and cool accessory, but I didn’t really get a

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Recently, in preparing for a panel discussion at Mansfield Tanick & Cohen’s 2011 Women Entrepreneurs Conference, our moderator, Jeff O’Brien, posed a great question that has continued to percolate in my mind ever since… “Is social media properly classified as “web marketing” or is it something else?” What a great question. And it’s one that

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Last week I took a week-long personal vacation to Mexico. For reasons both by choice and by circumstance, I was off the grid. Absent from social media. Unplugged. The experience both reinforced and taught me a few things… 1)  The social media world over-produces at lightning speed. Not checking in on a daily basis left

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