Well over a year ago, I made the spectacularly unsexy decision that Kane Consulting should get really good at social media analysis and measurement and tying those things to social strategy. In the midst of all the, “You…Yes YOU can have a Fan Page too!” mania, I kept coming back to the fact that the

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I was always of the mindset that Mark Zuckerberg and I have exactly nothing in common. But recently, when I was reading The Facebook Effect for our KaneCo business book salon, I realized that that might not entirely be the case. It hit me on page 199, where Zuckerberg expounds on a central tenant of

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Dear Jim, I’ve always thought of you as the patron saint of the mojo — and the patron saint of my mojo in particular – since I was a little girl. As you already know, just a few days after you passed away in the tub in Paris, I was born in a hospital far

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You know it’s a bad sign when, on the same day the conference you’re attending is having its opening party, you’ve already contacted your airlines to book an earlier flight home. But, that’s the position I’ve found myself in at this year’s SXSW Interactive. I’m not going to bore you with the particulars of why

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We’re in the midst of conducting a social media audit for a company right now and I’m sitting on top of a mountain of metrics. For us, the social media audit process is like taking a digital snapshot of a company from across the social web. We gather information on… What people are saying about

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