Last week I caught up on some past seasons of RuPaul’s Drag Race and came away both entertained and, surprisingly, inspired. Beyond all the glitz of the ladies competing to be “America’s Next Drag Superstar,” were some powerful lessons we all could learn on how to make our companies or ourselves stand out from the

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For me, “ah ha!” moments are rarely flashes of brilliance, but rather flashes of dorkiness when I realize that an answer has been staring me in the face all along, but I’ve been too distracted to see it. I had one of those this week while reading an article in this month’s Wired magazine on

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Say what? There are free tools, and they run all of the data you need with a click of a button, right? In a word, yes. That is, until you actually read the data and take a moment to understand the reports and ask yourself if it is… a) an accurate reflection of your intended

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Digital distraction is everywhere you go now — in your pocket, on an airplane, in your office, at your vacation resort, beside your bed. So, how do you turn it off? Can it be turned off? (And, if you don’t want to turn it off, have you ever stopped to wonder why? How much of

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‘Tis the season for informational interviews as another wave of college graduates start pounding the pavement in the midst of a long, wicked recession. Every year I get my fair share of these requests, nearly all of them from young women looking for advice on how to get started in their careers and/or build a

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We recently landed a new social media marketing project with some seriously aggressive financial goals and a tight time frame in which to achieve them. Although my brain was filled with possible strategies to pursue, before I started working, I decided to do some homework and read the latest and greatest B2C social media case

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