Insights on the intersection of humanity and technology
I recently read in CCO Magazine that one of the predicted trends for content marketing in 2012 is “understanding your customers well enough to develop useful and relevant content for them.” I don’t know if that’s as much a trend as it is marketers finally getting whacked in the face with a big fat clue …
I’d want to study humans even if I wasn’t one. (Well, monkeys might be fun too, but they are sadly in short supply here in Minnesota.) For me, figuring out why people do what they do is the most interesting part of the marketing and communications puzzle. And yet, it’s a part that can often …
If joining an already-in-progress online conversation sometimes makes you feel about as awkward as an eighth grade boy at a Sadie Hawkins dance, you’re not alone. According to a study in Social Psychology Quarterly entitled, “Making Way and Making Sense: Including Newcomers in Interaction,” there are a host of cues we subconsciously rely upon to …
Tips on taking vacation in a digital world, providing great PR by connecting directly with your public and creating multimedia releases on a budget. Excerpts and links to Kary Delaria’s posts on the MNPR blog from the week of August 7, 2011.
...If you’ve spent any time in the digital jungle, you’ve probably experienced a moment or two where you’ve been in the thick of things and thought to yourself, “Stop the world! I want to get off.” But how does one actually DO that? After much contemplation, I figured that there was probably no better way …
Yesterday, I challenged myself to unplug from digital devices for 24 hours – to join others in the 24 Hours Unplugged Challenge. I failed. Miserably. And? I’m totally OK with that. It started with decent intentions. I pondered the challenge in a Facebook thread, which prompted others to get on board and for me to make …
The Insider's Guide to Digital Wellness