Insights on the intersection of humanity and technology
Everywhere you turn these days, there are hordes of blog posts about why Pinterest is the hottest new social network and why your business should join it ASAP. While some of these posts are a little too effusive, none of them are totally off the mark. Pinterest is awfully awesome… It does drive a lot …
You know what I’m obsessed with…same as all of you other crazy humanoids out there? Photo quotes. If you’re not familiar with them, photo quotes consist of a picture (Maybe it’s pretty, maybe it’s not. Maybe there is no picture at all…just a picture of words.) and a quote – pithy, witty, naughty, stirring, inspiring, …
As online review sites such as Yelp, Foursquare and others, have grown – Yelp alone surpassed 41 million monthly visitors last year – more and more small businesses are grasping to understand if, when, and how to pay attention. And, among those I’ve consulted with lately, I’m hearing some common misconceptions that I’d like to dispel… …
Last week Facebook unveiled its Timeline for brand pages, and companies large and small started scrambling to figure out what it will mean for their business. Love it or hate it (starting March 30, you’re going to be stuck with Timeline either way), this new layout for Facebook’s Fan Pages offers companies an opportunity (and …
Brands talk a lot these days…in social channels, on blogs, in content marketing, on websites, in news releases and on the phone. They don’t just talk in mission statements and messaging, either. Brands chat, educate, share, endorse, entertain and tell stories. They engage in multiple conversations through multiple staff members in multiple touch points. With …
Having a social media presence is kind of like having a kid…there’s a birth, followed by the not-so-glamorous years of daily care, attention and feeding. In social media, those daily parenting tasks usually revolve around feeding your social channels a balanced diet of content that’s… Relevant to your audience Relevant for the channel Brand-appropriate Vetted …
The Insider's Guide to Digital Wellness