Insights on the intersection of humanity and technology
The average person’s attention span is eight seconds and the web moves fast. So, when it comes to content, if you want to get noticed, every word you use must be wielded like a katana and be impeccably precise and wickedly efficient. Forget the elevator pitch, this is the era of elevator engagement — choose …
If your business is going to use Groupon, you need be prepared to do more than set up a deal if you want to convert prospects into long-term customers. You’ve offered them a deal to get them in the door, and now you have to keep your end of the deal by providing an experience that makes them want to return.
...On the season three finale of the TV show, Glee, Rachel Berry went off to New York to pursue her dreams of stardom to the strains of Room for Two’s, “Roots Before Branches.” It’s a great song and an apt metaphor for both Rachel’s transition into adulthood and a host of other things we encounter …
Ask any company what their biggest concern is about social media and the majority will have the same answer: “What if people say bad things about us?” My standard response to this question is, “People are probably already saying bad things about you. You just don’t hear them.” But my full answer is something much …
Most of us think of social media like we do broadcast media – what we put on our screen is what people see on their screen, and vice versa. But this is actually rarely ever the case. In social media, you can have a totally different experience looking at your own profile than your network …
Automate tasks across the web using ifttt. Here are three steps to help you get started selecting and creating recipes.
...The Insider's Guide to Digital Wellness