Insights on the intersection of humanity and technology
Most business people approach social media like Fred the Baker (the “time to make the donuts” guy of old) approached donut making — it’s a place you have to trudge off to each day to stick some marketing messages, so you can check “stick some marketing messages” off your to do list. And that’s a …
You can be everywhere in social media, have tens of thousands of fans, followers and subscribers, and an off-the-charts Klout score, but if you’re in this to make money, you need your product or service top of mind and within reach at the precise point at which your potential customer or client has a need that your product or service can fulfill.
...When I first started consulting clients on social media a number of years ago, most of the companies I encountered were new to the space. But that’s less often the case these days. Now, most of the clients I work with have been down the social road before, usually with a large firm or agency …
Somewhere in between soulless automation and exhaustive real-time interaction, lays a social media engagement middle-ground that many of us struggle to find. It’s a territory that we here at KaneCo think will be mastered a new breed of user – the social cyborg, a person who supports their social media with a host of subtle …
The social web can be an angry and ugly place sometimes. Trolls aside, every week it seems there is a new issue for people to kvetch about or argue over – from Gabby Douglas’s hair to Chick-Fil-A to the continued heated rhetoric over the upcoming election. Scott Monty recently wrote about the phenomenon, imploring people …
The Minnesota State Fair has a very robust social media presence. How to others across the nation stack up?
...The Insider's Guide to Digital Wellness