Insights on the intersection of humanity and technology
This is certainly a time of year for thanks and reflection, and Kane Consulting has been doing just that. Change is on the horizon – however big or small, remains to be seen. I’m looking out at that horizon. But, I wouldn’t be doing so if I didn’t have one thing…a colleague, mentor and friend who brought …
It’s that time of year again when we count our blessings and give thanks for the people who have made a difference for Kane Consulting. 2012 was a year of big change for us (Likely, 2013 will see more of the same.) And, it was our professional and personal support networks who helped us ride …
Between the Internet, work, hobbies, family and friends, it’s possible to cram an endless amount of stuff into our days. But, that doesn’t mean we should. We need to have open times in our days, too — even if they are small ones like waiting for a lunch date to arrive at a restaurant, waiting for …
When it comes to improving your content marketing, it’s tempting to want to concentrate on generating more content before you focus on generating content that is better. And that’s a shame, since it’s better content that consistently separates good brands from great ones, like… Air New Zealand’s new in-flight safety video; Google’s powerful series of …
Your active community members are indeed an important set of influencers, and should be treated as VIPs. Beyond typical reward and brand loyalty programs, there is tremendous value in developing specific engagement with these VIPs. Here are my suggestions for doing so:
...I had an eye opener the other day when I was talking about the subject of friends with a woman I know and mentioned that mine were few and far between. “But you have a lot of friends on Facebook!” she exclaimed. “Those don’t really count.” I quickly replied. “My Facebook contacts are mostly people …
The Insider's Guide to Digital Wellness