Insights on the intersection of humanity and technology
With all the hype surrounding social media, it’s tempting to want to jump in, set up a presence and start talking to your clients or customers, right off the bat. Problem is, that approach can open oodles of cans of worms that your company is going to need time to process and discuss. Instead of …
Most of the content I consume on the social web is so bad, it makes me want to throw in the towel and go back to bed. When I say “bad,” I’m not referring to typos, grammatical errors or technical glitches, but overall editorial quality. Things like top ten lists with only seven points listed …
Just like health clubs and weight loss centers are overrun with new recruits each January, social platforms also get flooded this time of year with brands who have decided that this is the year to “get social.” And, while adding social media to your marketing mix should be commended, just like kicking off a personal …
Before we say goodbye to 2012, we thought we’d have a few laughs by sharing the blooper reel from some of our video blog posts. We’ve been recording these posts weekly since January, 2012 to serve as a companion to our written blog posts. The rules for the video posts were simple: The video should …
For me, blogging is a lot like going to the dentist — important and very necessary, but not exactly a lot of fun. But, I’ve been consistently doing it anyway for a number of years now. Here’s a sneak peek of what that process looks like from behind the scenes… Day one I’ve finally clarified …
On a webinar I was listening to recently, one of the panelists masterfully summed up the future of digital marketing and communications when he said, “What [your customers/clients] want is everything…all the time…from any device.” As a consultant on the front lines, I can assure you that most companies are not prepared to deliver on …
The Insider's Guide to Digital Wellness