Insights on the intersection of humanity and technology
Lately, no matter what company I talk to, or where they are in the process of using social media, the road blocks always seem to be caused by the same thing… Fear. Fear occurs when there are two camps working within a company — people who want to do something new, and people who don’t …
There is an infographic floating around the web listing the 10 College Degrees Recruiters Don’t Want to See. Unsurprisingly, pretty much everything I studied in college* is on that list. We’re living in a world bathed in technology. So, it stands to reason that subjects like the arts, psychology, communications, journalism, social work, etc. are …
In an effort to be more social, a few months ago, I decided to spend less time futzing in my own virtual back yard and more time commenting on other people’s blogs. I set as my goal to comment on at least one blog post a day. And, I put no limitations on the kinds …
Relatability and relevance are key qualities in effective content. But, both can cause headaches for companies, too. How do you relate to such a diverse mass of humanity that assembles in social media channels each day? How do you know what people think is relatable or relevant? How do you present relatable and relevant content in …
There’s no magic to building a social media presence, but there are some rules you can follow to get a magical return after you’ve built it. The first is to give weight to four different variables in determining the most effective social platforms for your brand to use. 1. Determine the platform(s) in which your …
With 343-million active users, Google Plus has become the second largest social network, globally. And, it is increasingly the glue that holds together all of the fun toys in the Google ecosystem. So, it’s likely worth your while to check in over there more often or to set up an account, if you have not …
The Insider's Guide to Digital Wellness