Insights on the intersection of humanity and technology
Last week I attended Social Slam in Knoxville and spoke on a panel about social media engagement, during which moderator Dino Dogan asked me an intriguing question. Have you ever written a blog post for an audience of one? My answer was, “yes,” and I shared the story behind that post and some of the …
About a month ago, someone in my Steamfeed community posed a very simple question to the rest of the authors… Which social network is your favorite? After giving the question some thought, the answer I came up with genuinely surprised me. Because it was Pinterest. You see, the question wasn’t “Which network is the most …
The social web is a noisy and crowded place. If you throw content into it that does not have a distinct perspective, it’ll likely get swept away and have no impact. But, the downside to having a distinct perspective is that invariably you will bother, offend or annoy someone with it. Do you think eating …
The qualities that make me a good social media consultant are things I learned from Fred Rogers — how to treat people with respect, how to both communicate and listen openly, how to equally and genuinely give and receive. But, when you look around at many of the people who do what I do for …
Mastering social media engagement can bring up a load of questions for brands… “So, we should try to sound like we’re having fun?” “So, we sell stuff by not exactly selling stuff?” “So, we should just talk to people about whatever?” And, when you tell them the answers to all of the above are, “yes,” …
Lately, no matter what company I talk to, or where they are in the process of using social media, the road blocks always seem to be caused by the same thing… Fear. Fear occurs when there are two camps working within a company — people who want to do something new, and people who don’t …
The Insider's Guide to Digital Wellness