I often get calls from companies looking for advice in hiring a Community Manager to help coordinate their social media. “Do you have any social media channels set up yet?” I’ll ask. “No. Not yet,” they’ll explain. “For what are you intending to use social media?” I’ll ask. “We don’t know that yet,” they’ll say.

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Have you ever had a vertigo attack? I’m not talking about getting dizzy. No, vertigo is an actual “attack” on your senses — a tsunami of images and impressions hitting your mind in roiling waves at awkward angles, which you must navigate in a rudderless, leaky boat with only a broken compass with no true

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Last week I received some bad news that left me preoccupied, overwhelmed and floundering. As fate would have it, during the same time, I also received over a dozen random requests from people in my network (many of them strangers) asking me to answer questions, provide information or do them a favor. The requests were

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Just like talking about religion at a cocktail party, or mistakenly asking an overweight friend when their baby is due, sending an automatic direct message (DM) to a new Twitter follower is one of those things we’re told you should never do, but people do all the time anyway. It’s been this way for years,

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For a few weeks, I’ve been listening to people discuss Sheryl Sandberg’s valuable, complex and thought-provoking book, Lean In. I think the conversation Sandberg has started is a worthy and important one. But, I haven’t added my two cents to it yet because, for me, the question of leaning in or not is a simple

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Getting no response to something you’ve posted in social media can be downright unnerving. It’s like doing an epic performance, finishing with a flourish, and then watching the audience shrug their shoulders and start chatting with each other about the weather. When this happens, most of us ask ourselves, “What did I do wrong?” Well,

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