Insights on the intersection of humanity and technology
When it comes to social media, being calculated and being kind are not mutually exclusive. Having good manners, maintaining strong ethics and using social tools in ways that benefit both you and your audience, (basically “etiquette”) are just as important to your success as targeting influencers, finding a good dashboard and building a lead generation funnel. So then why don’t …
Below is the latest video in our Social Media Toolbox Tutorial Series which explores five tips for improving your company’s marketing or PR storytelling, using examples from popular television shows as our guide. The tips include: Bring in your A-team Conservatively court controversy. Give a shout out/plant a seed. Music makes the moment memorable. Don’t be too sweet. …
The past few years, social media has started to really bum me out… The automated feeds of unvetted content The lack of human engagement across all networks The presence of more trolling and bullying and less empathy … all of it gave me a bit of an existential crisis about my career and company. After awhile, I decided …
It’s time for another digest of cool content… 1. The rise of agency in storytelling. In “Agency. Or Why We Love Game of Thrones and Lord of the Rings,” Peter Campbell talks about how storytelling is changing, perhaps due to evolutionary development. (Today our brains process complex data, so our stories have become more complex, …
I’ve always been sensitive to the downsides of social media.* And, in the past few weeks, I’ve run into multiple mentions of a downside I had not heard of before, (but, after reflection, know in my heart to be entirely true.) A great many artists of our time admit if they had grown up in …
Below is the latest video in our Social Media Toolbox Tutorial Series which explores five ways to find followers on Twitter… Using built-in Twitter tools. Targeting specific contacts using Google. Keyword searches. Using Twitter directories or follower tools. Mining Twitter lists. If there are other things you’d like to see us cover in our tutorial series, please …
The Insider's Guide to Digital Wellness